Norbec Continues Partnership with Fresh by Brookshire’s
Norbec is proud to have collaborated once again on the new Fresh by Brookshire’s supermarket located in Longview, Texas. Brookshire Grocery Co. is a family-owned icon with a nearly 100-year legacy blending high-end foodservice with traditional shopping.
This third project reinforces a consistent approach across sites, where design, thermal performance, and installation efficiency must align within a repeatable construction model.
A Cold Room Solution for US Supermarket Applications
To meet the aesthetic and technical demands of a high-end grocery environment, Norbec provides a comprehensive Hybrid walk-in solution. This “one-stop shop” approach ensured that every component, from the walls to the glass doors, worked in perfect harmony.
- Products Used:
- Hybrid Walk-in Solution: A combination of Norex-L 4″ panels and Camlock 4″ panels for structural flexibility and superior insulation.
- Doors & Access: hinged doors, sliding doors with heavy duty frames, EDC Glass doors for maximum product visibility and high-traffic Chase Durulite Retailer D/A doors.
- Protection: Vinyl strip curtains to maintain temperature integrity during frequent access.
Why Norbec?
For a premium retailer like Fresh by Brookshire’s, what really tipped the scale was the combination of aesthetics and long-term reliability.
- Aesthetic Excellence: The Igloo White finish provides a high-end, clean, and modern look that aligns with the “Fresh” brand’s gourmet atmosphere.
- Superior Thermal Integrity: Our panels offer a consistent R-Value across the entire surface. Unlike some alternatives that use wood inserts, our high-quality joints ensure there are no thermal bridges, keeping energy costs low and food safety high.
- Hygiene & Maintenance: The seamless finish and joint quality make these surfaces easy to sanitize, meeting the strictest food safety standards.
- Long-Term Peace of Mind: We stand behind our quality with a 15-year warranty on panels, ensuring that the client won’t need to worry about replacements for a good amount of time.
The Gold Standard for U.S. Supermarkets
Why should other U.S. retailers look at the Fate, Texas project as a blueprint? It demonstrates that you don’t have to choose between a “high-end look” and “rugged performance.” Norbec provides a turnkey solution that simplifies the supply chain while delivering a product that is more aesthetically pleasing and thermally efficient than standard market offerings.
About Brookshire Grocery Co.
Brookshire Grocery Co. is a regional, family-owned business employing nearly 20,000 individuals across Texas, Louisiana, Arkansas, and Oklahoma. With over 200 stores, they are recognized for their community involvement and their commitment to providing a world-class shopping experience through banners like Brookshire’s and Fresh by Brookshire’s.
Ready to elevate your next cold storage project? Discover how Norbec’s high-performance walk-in cooler solutions can transform your supermarket.
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